Video content for Tonkey’s new social media strategy
Tradition and innovation, quality and research.
These are the main characteristics of the products from Tonkey, the Friuli brand based in the Province of Udine that specialises in the production of equipment for fitness and rehabilitation.
For the management of its Facebook and Instagram social media accounts the brand has chosen to turn to Pubblimarket2, and, after conducting an analysis on the social media trends for the sector, the latter dealt with planning and producing a series of video content dedicated to Tonkey’s flagship products.
The clips were created with the aim of attracting the attention of the large community of fitness enthusiasts on social media, by showing the quality and versatility of the products.
To do this in the best possible way an entertaining and playful language was chosen, which is accompanied by a rhythmical and modern music that punctuates dynamic and clean scenes where the product is shown “in action”, thereby revealing to users how it can be used in everyday life to improve their physical condition.
For publication on the brand’s Facebook and Instagram accounts the videos were broken down into short teasers dedicated to individual exercises that will then be shown in sequence in the final video with the full workout devised by Tonkey.
This reflects the choice of creating a video storytelling that users can follow on social media and always have access to when they want to work out.