The North Face® choose Pubblimarket2 to develop and create its digital The Explorer Magazine editions
Pubblimarket2, the strategic marketing communication specialist celebrating its 30th anniversary this year, was invited by The North Face® – the world leader of the technologically advanced outdoor clothing, equipment and footwear sector – to develop and create an annual project regarding the brand’s digital magazines for its European sales force and dealers. On the strength of its solid experience in the sports sector and its over-ten years’ collaboration with The North Face® brand, Pubblimarket2 was charged with the entire project management, from the magazine’s technical concept to creative content and the online launch.
Each of the four The Explorer Magazine editions focuses on one of the driving categories which inspired the SS16 and AW16 collections, and will be distributed to all the players in the brand’s European distribution chain before the category hits the market. The publication provides the reader target with a sales aid strongly focused on storytelling through contributions by The North Face athletes. The magazines also feature product descriptions, explanations of product range technologies, video content, plus information about sales tactics, media campaigns, ongoing PR activities and lots more.
The magazines are available in five languages and are made for reading on PCs, tablets and smartphones. They can also be downloaded in .pdf format for offline reading. The magazine’s February/March 2016 issue is the first to be launched. Its subject is Mountain Athletics™, the new range of technical training products for athletes preparing for major objectives in outdoor sports. Pubblimarket2 also developed a direct email to launch the interactive magazines and illustrate the various reading options.
Francesco Sacco, chairman of Pubblimarket2, stated that, “We took on our client’s brief with great enthusiasm. We see digital magazines as the best interactive instrument for the trade target audience, which is instrumental in ensuring the effectiveness of many strategic marketing communication activities and in which we have over the years acquired thorough expertise.”