The North Face® and Pubblimarket2 promote an outdoor Christmas
The activity will take place in 23 The North Face® stores in Europe
Pubblimarket2, a strategic marketing communication agency, has been commissioned by The North Face® to create the material to support a special promotion to be held on occasion of the Christmas holidays.
The activity, which will take place in 23 The North Face® stores in Britain, France, Germany, Denmark and Sweden, reconfirms the confidence and close partnership between the brand of the VF Group and Pubblimarket2, which is expressed on an international scale.
The mechanics of the promotion, which will start on 13 December, feature the direct involvement of customers in the point of sale. The North Face® stores will offer “wishpapers”: special cards for customers to fill in recounting their most important outdoor experience and adding their personal details.
A lucky winner, who will receive a €500 euro voucher, will be drawn from all the “wishpapers” posted in the dedicated container in each store.
Pubblimarket2 has handled the creative and operational co-ordination of all the materials supporting the operation: each point of sale involved in the activity will be equipped with a special pop-kit including a backdrop, the “wishpapers” and a container for posting them in, while the event in the British stores will also be supported by out-of-home posters.