The 2FACETHECHANGE project continues. Ingredient branding: the interview with Tomas Vucurevic
Who will be the new consumer? Purpose or performance? How does brand equity change?
The expected fundamental changes in our individual and societal value systems will lead to more collaboration and more good branding.
We interviewed a professional figure with a great experience with international companies such as Gore-Tex®, Motorola and Swatch. He told us about Ingredient Branding and new dynamics of collaboration between companies.