TEAM7 chooses Pubblimarket2 to coordinate the restyling of its image and global communications
Pubblimarket2, strategic marketing communications agency, has supported and worked alongside the marketing management at TEAM7, the Austrian company that is a world leader in the production of natural wood designer furniture and accessories, to produce the new photographic material that is to be a lynchpin of all of the company's communication tools, both product-related and corporate, from catalogues to its website. In order to do so, Pubblimarket2 chose Ikon, an Italian photography studio with extensive experience in the interiors sector. The challenge for TEAM 7 was to work with a “100% Italian” team, trusting in their deep-rooted ability to read and interpret the brand's values, and in the aesthetic sensitivity Italians are famous for.
“We are very proud of this further consolidation of relations between Gruppo Pubblimarket2 and TEAM 7, who have been handing all their Italian Press Office and Public Relations activities to Blue Wom for the past four years,” comments Francesco Sacco, Chairman of Pubblimarket2. “So we were delighted to take up the challenge of coordinating this new communications project with an international work group, and with the professionalism and precision of service that have always been our hallmark.”
Pubblimarket2 handled the coordination, art direction and creation of the video contents that will constitute the key tool in the new TEAM 7 communications: the “Mission” video, conceived to convey the values on which the company's philosophy is built, and to express the brand positioning. The “Lifestyle” video instead aims to express TEAM 7's ability to respond to the needs of the widest variety of different customers, thanks to a product range that embraces so many tastes and styles. Finally, four "production stages" videos were produced, representing the most distinctive and exclusive phases of production at TEAM 7, and ten short “Products” video presenting the design and features of the best of the TEAM 7 collection.
The videos will be available to view on the TEAM 7 website (https://www.team7.at/en/), online from today in its new, revamped version, as well as being shared on all the company's social networking channels and used to support communication activities in-store. Given the great success of these videos in terms of public appreciation, the decision has also been made to feature them in exclusive cinema projections in selected cities around the world.