TCX® renews partnership with Pubblimarket2 and tasks Blu Wom with social media management
Pubblimarket2 and Blu Wom, agencies in the Pubblimarket2 Group, specialised respectively in strategic marketing communication and public relations and press office, were chosen for the 2015 global communication of TCX®, leading producer of motorcycle footwear.
Pubblimarket2, already a partner of TCX® for six years, was assigned the creation and development of the ADV campaign, POP materials and tools to support the sales force. Blu Wom was assigned management of all social media - Facebook, Twitter, Google+, YouTube, Pinterest and Instagram.
“TCX® is an international benchmark brand in motorcycle footwear which stands out through the high innovation content, oriented above all towards certified safety and quality incorporated into its products”, declared Francesco Sacco, President of the Pubblimarket2 Group. "We will be responsible for broadcasting this precious expertise all over the world through communication tailored to the various countries which also exploits the backing from social media, important tools in the motorcycling world for sharing among fans”.