News from our world

11/04/2016

TCX® renews its partnership with the Pubblimarket2 group for the whole of 2016

TCX®, a specialist in the production of motorcycle boots, and the first in the world to propose certified boots to the market, has renewed its partnership with the agencies of the Pubblimarket2 group, Pubblimarket2 and Blu Wom, for the whole of 2016.

Pubblimarket2 has been working with TCX® for 7 years, and in the first months of this year, it has mainly focused on the conception and development of the ADV campaign for the launch of the new “COMP EVO series” collection of boots, a veritable revolution for TCX® in the off-road segment. Proposed with a dual approach – on the one hand focusing on the product to fully emphasise the distinctive characteristics of the new boot, and on the other a more emotional feel, with the MX2 star Dylan Ferrandis as ambassador – the campaign has been published in all the main specialist magazines in Italy and abroad. Pubblimarket2 has also handled the creation and launch of the dedicated mini-website www.compevotcx.com. With responsive web design and spellbinding graphics, the site's homepage features a series of captions through which to discover the structural advantages of the boot, while other sections focus on the ambassador bikers, video and photographic content, and recent reviews published in the international press.
To complete the all-round communications for the collection, Pubblimarket2 also created POP materials and tools to support the sales force.

Also confirmed for 2016 is the partnership with the public relations agency Blue Wom, which has been handling social media management for TCX since 2014 on Facebook, Instagram, Twitter, Pinterest and Google+.

“We are delighted to continue our partnership with TCX, a company whose values and mission we share. Indeed, it is these same values and mission that have over the years brought it to its current position of leadership in the production of safe and comfortable motorcycle boots,” declares Francesco Sacco, President of the Pubblimarket2 group. He continues, “After the work carried out for the launch of the COMP EVO collection, which saw us engaged on several fronts, we are already hard at work preparing for the great product innovations of the coming season.”

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