Success beyond expectations for social campaigns by Pubblimarket2 for Adria Mobil.
More than 1 million views for the video with Olympic Champion Tina Maze, over 354,000 readers of the Inspirations magazine and about 9 million people reached: these are the numbers of the 2020 social campaigns managed by Pubblimarket2 team to strengthen Adria Mobil brand, a leading European player in the production of caravans, motorhomes and mobile homes belonging to the Trigano Group, the largest European group in the RV industry.
Conveyed throughout Europe, the three flights were differentiated by targets to be achieved as Simon Novosel of Adria Mobil Sales and Marketing, digital division, explains: "In such a complicated 2020, together with Pubblimarket2 we have decided with enthusiasm to implement three social campaigns that achieved better results than expected. The first campaign, started during the lockdown, focused on the promotion of caravanning with Adria products as an alternative way to spend vacations in total safety, with the aim of supporting Adria dealers in their sales of vehicles from the previous season. The second campaign - continues Novosel - focused on bringing traffic to a landing page dedicated to new products. The results were remarkable: in addition to the significant number of visits to the landing page we obtained over 1 million views of the video made with the ski superstar Tina Maze and her family".
A third campaign was focused on the Inspirations Magazine. Issued every year, it aims to promote the lifestyle magazine by Adria Mobil which also serves as a channel for the presentation of the new season.
"We created the first campaign dedicated to the magazine two years ago - says Novosel - and it went really well. Or so we thought, because year after year it has been getting better and better, obtaining results beyond expectations, reaching this year more than 500,000 readers: a real milestone, a result never achieved by anyone in our sector. And this is thanks to our efforts and our long-standing collaboration with Pubblimarket2. We know we can trust our partners to push us even further".