Royal Canin loyalty programmes go to Pubblimarket2
Pubblimarket2 has been assigned the strategy, devising and execution of the various promotions targeting customers of numerous retail outlets in Italy.
July saw the start of an extensive programmes of loyalty schemes launched by Royal Canin, leader in the production of top-of-the-range dog and cat food, and handled by Pubblimarket2, an agency specialised in marketing strategy communication with broad expertise in trade-oriented services.
Pubblimarket2 dealt with the strategy, devising and execution of two different prize schemes which, with the aim of increasing brand awareness and providing sell-out incentives, reward the loyalty of customers of a well-known Italian chain of pet shops and of numerous retail outlets throughout the country.
The promotions will enable all those who purchase Royal Canin branded products, among those included in the scheme, to compete for daily instant wins or take part in the super prize draws. The special appeal of the promotions comes from the competition mechanics thought up by Pubblimarket2 who, as well as relieving staff of the job of having to supply customers with the promotional material, makes participation in the competition very easy for customers: for each purchase of Royal Canin products included in the promotion customers can find out immediately whether they have been successful in the daily instant wins simply by ringing the special number or by filling in the form provided on the competition website. For each play recorded the customer will therefore be included automatically among the participants in the super prize draw.
As well as developing the strategy and the mechanics of participation in the competition, Pubblimarket2 also handled the creative side and the production of all the support tools in the retail outlets, creating POP kits especially designed according to the various needs of the retail outlets.