ski boots

A family story that begins in Asolo, near Montebelluna, which is the district of sports footwear. Four brothers, a small factory and hard work to assemble big brands’ boots. Thanks to the experience gained and to significant investments in technology, Roxa grows at the point of becoming synonymous with performance, reliability and made in Italy. The great challenge won by Roxa is the new generation Cabrio boot, which is the outcome of 3D design, the most advanced materials, and variable density injection to adapt perfectly to the morphology of the foot, ensuring the best fit ever even in critical areas.


Roxa s.r.l.


Sport & Leisure


Strategic Communication
Integrated Communication
Trade Marketing
Content Marketing


Being addressed to the trade, the catalog is particularly rich in technical information. It presents all product categories, divided by construction technology, and it describes in detail the models of the collections, transferring all the care and attention that Roxa has in making them unique and different from those of competitors. They are appreciated by those who love snow, from passionate freeriders to simple Sunday skiers.

Institutional video

Pubblimarket2, after the creation of the new corporate identity and the identification of the institutional claim "we fit", has created the video which defines the positioning of Roxa as an expression of vision and corporate values related to technology, innovative materials, made in Italy and coming from what is recognized as the world pole of ski boots production. A precise brand philosophy, for a reality that wants to be recognized by snow enthusiasts for the quality of its product.

Digital Sales Meeting 

Roxa has chosen the digital channel to interact with distributors and partners worldwide, in light of the impossibility of planning the traditional International sales meeting and future physical meetings and trade fairs. The project designed to communicate the 2021-22 collection has been divided in a modular way, in order to allow sellers to present also single product families to all their customers, thus becoming a direct communication tool. Moreover the agency has created various brand and product multimedia content supporting the event itself.

Video technologies/product

The videos, which are a mix of action footage and 3D video graphics, are designed to present in an emotional way both the target audience of ROXA products and the technological features that make them unique. They will be used for both product presentations and sales points’ clinics, and as rich content for the web.


The design has provided a new navigation tree and a graphic format consistent with the communication of the new positioning, making the site easier to navigate, richer in information and more usable. The intention is to give to all the tools, including the web, a homogeneous and immediately recognizable image. It is innovative the inclusion of Locally as dealer locator, which gives to the website’s visitors the possibility not only to find the nearest store but also to check the availability of product.


For the usual and important event in Munich, Pubblimarket2 has studied the graphic design of the entire stand in collaboration with different suppliers. In the background the strong presence of fluorescent yellow color and images in black and white identify the target audience, while the panels allow to transfer the technical contents in a clear and homogeneous way.

Other experiences


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