Regionmarketing Carinthia chooses Pubblimarket2 for the communication in Italy
Regionmarketing Carinthia is a Carinthian public body that has chosen Pubblimarket2 to develop a four-year communications project. The brief is to promote Carinthia to entrepreneurs in Northern Italy as a location in which to invest and grow their businesses.
This fully comprehensive project will first set out a strategic plan of activities before defining the optimal means and formats to spell out the benefits of doing business in a region where the numbers say it all: in Carinthia it takes just two weeks to create your own company; R&D investment grants for as much as 50%; taxation capped at 25% ... all this in an environment of excellence in the field of research.
The result is an integrated online and offline communications strategy that promotes the positive aspects of living and working in "a land of happy entrepreneurs”. This is the tag line for the Pubblimarket2 seasonal campaign, which homes in on the faces and stories of entrepreneurs who have chosen to live and do business in Carinthia.
The campaign is scheduled to appear in major national financial newspapers, on the main social media platforms and on Google; there will also be a roadshow with events focusing on business and entrepreneurship. The content strategy has a twofold goal: to raise awareness of Carinthia as a business location and to increase points of contact with the target audience. For this reason, Pubblimarket2 has also redesigned the landing page for the Italian market – the client's most important information hub – and will oversee all developments therein.