Big in-person events are back: Pubblimarket2 is pleased to have accompanied La San Marco this year to the 42nd edition of HostMilano, the most important Italian trade fair event dedicated to the Ho.re.ca sector. and to Food Service.
An important moment for the company from Isonzo which, during the five-day event, presented the new ‘D. Collection’ to the public (over 150,000 visitors) and hosted a rich schedule of events.
Displayed inside the La San Marco stand, realised with the creative support of the agency Pubblimarket2, the novelties from La San Marco attracted numerous visitors. Pubblimarket2 also developed and produced a new issue of La San Marco’s six-monthly magazine “Coffee Break”, and created and planned, on the major on- and off-line sector media, the product campaign dedicated to the new ‘D. Collection’.
Through the BluWom division, specialised in PR and press office activities, the agency also supported the company in organising and coordinating the launch event, aimed at the public and the press, of the new book “Espresso: instructions for use. ‘D.’ technology at the barista’s service”, written by the internationally renowned coffee expert (or ‘coffexpert’) Andrej Godina and professional taster Mauro Illiano.