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Pubblimarket2 triples its creativity for TCX.

Pubblimarket2 has been tasked with studying the launch of three new TCX products: Rt Race Pro Air, Hero and Clima Gore-Tex Surround®
Each of the product campaigns has a different strategy, different content and creative line. 
The first presents the new spearhead of the racing line; a concentration of technicality characterized by a design with an aggressive look "created by drivers for drivers". The campaign created for Hero focuses on the vintage soul, a timeless style and versatile use in and out of town. The GORE-TEX SURROUND® technology is the communication’s distinctive mark for the Clima Surround model - the new boots of the touring line. The technology, which has been used for the first time in the sector, offers well-being at all temperatures, therefore it is symbolically illustrated by a scale that goes from the coldest to the hottest. 
The three campaigns edited by Pubblimarket2 will be released on the main international specialized magazines.

   Find out more about the projects for TCX



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