Pubblimarket2 tasked with launching the new Becco Bio brand
To carve out a significant position in the field of organic poultry meat communicating all the values of the project, i.e. recovery of the territory and marginal areas, a concept of widespread farming, support for small businesses and the local area.
This is the brief provided by Malocco Vittorio & Figli spa - already owner of the Ducale brand - to Pubblimarket2, which was tasked with identifying the marketing strategy to allow the customer to enter this growing market. After a careful market analysis, Pubblimarket2 defined the need to create an ad-hoc brand, taking care of the whole coordinated image. This is how "Becco Bio" originated; a new commercial brand of the Malocco company through which organic poultry is distributed on the large retail chain market and in specialised stores.
The core values were included in all the communication materials developed by Pubblimarket2, supporting both the sell-in and sell-out, such as selling points, product labels, POP material and the consumer brochure.
Furthermore, Pubblimarket2 is already working to create and put online the new dedicated website, in which even the most attentive consumer can find all the useful information on the "Becco Bio" range.