Pubblimarket2 signs the global campaign for ELAN SKIS
In addition to the FW13 campaign, Pubblimarket2 also took care of all the sell-in and sell-out support materials
Strategic marketing communications agency Pubblimarket2 can boast considerable expertise in the sports world. It recently completed the new global campaign for Elan Skis, a Slovene company that is among the leading players worldwide for the production of skis and sports equipment.
Pubblimarket2 specializes in strategic marketing communications, and has always had a strongly international vocation. Having accepted the job of creating and developing all the communication materials for the Slovene brand, it now launches the FW 2013 campaign, featuring top-of-the-range products in the Race, All Mountain and Big Mountain series.
The aim is for each item to highlight Elan Skis' innovative nature, and in order to do this, Pubblimarket2 conceived a multi-subject campaign sharing a common format, in which both the visuals and the headlines highlight the strengths, advantages and technology of the ski being illustrated, with a specific creative concept for each target.
“Elan Skis' business has always been driven by its strong instinct for innovation, and the firm strives constantly to develop revolutionary products that are both functional and well-designed. Thanks to this characteristic the firm can boast numerous international awards, the most recent being the 'Most Innovative Brand 2013',” comments Francesco Sacco, chairman of Pubblimarket2. “For the development of this campaign we wanted to emphasise Elan's innovative abilities, using communications with a strong technical content.”
Pubblimarket2 was responsible for producing the campaign, all the materials supporting sell-in and those designed for stores and consumers.