Once again, Pubblimarket2 designed the creative concept and selected the materials supporting the launch of CMP’s 2019 spring-summer collections in the stores. Store windows have played as stage to present the collections, under the ‘Time for’ claim, using customized plexiglas panels and mirrors for each segment. A cross-theme is colour, which enhances the various areas that can also be recognised by a hashtag: fitness, spring and summer trekking, unlimitech for trail running and trekking performance as well as footwear. Here too, there has been a need to make the brand image consistent as regards its declination in the various monobrand stores.
