Pubblimarket2 renews its partnership with AKU for the tenth year running, and creates a new digital magazine
AKU is an Italian manufacturer that has been specializing in the design and production of high-quality mountain footwear for over thirty years. It has once again chosen Pubblimarket2 as its strategic partner for communications.
Pubblimarket2 has been supporting the company's marketing department since 2006 in all its communication, corporate and product-related activities, targeting both trade members and end consumers, and has now established a major new online tool to convey brand identity: “ALL’AVVENTURA” is AKU's digital brand magazine, for which the agency took care of both the creative concept and production. This digital tool will be published twice a year, addressing the end customer directly, with the aim of bringing the public into direct contact with the AKU world, revealing the motivations, inspirations and values that have always guided the company's production, such as practicality, reliability, awareness and a responsible commitment to a sustainable future. Leafing through the magazine, readers will find practical advice about products, true stories of AKU's ambassadors and their adventures into nature, updates on the initiatives regularly adopted by the company to protect Italy's beautiful landscapes, as well as the more urban-focused projects that AKU supports. “ALL’AVVENTURA” is already published on the official AKU website, where it will be accessible for the rest of 2016; it is conceived for an international readership, and is available in specialist magazines, both online and in print.
“Our partnership with AKU began back in 2006, and over the past ten years we have witnessed their growth as well as their commitment to a healthy passion for the outdoor world. A passion built on authentic values, which are now being conveyed to all users in an even more direct and accessible way, using a highly-appealing digital tool,” exclaims Francesco Sacco, president of Pubblimarket2. “We are happy to continue this long-standing journey with AKU, for whom our agency is a trusted partner, skilled at using communication tools to interpret the soul of the brand.”