Pubblimarket2 produces THE NORTH FACE® THERMOBALL™ promotion
Promotion in operation at flagship stores in Germany, France and Great Britain
The North Face® entrusted Pubblimarket2 with the strategic development and production of a purpose-made promotion to support the launch of the Thermoball™ jacket in Germany, France and Great Britain.
Thanks to this promotion, all outdoor enthusiasts visiting The North Face® flagship stores will have the opportunity to win this innovative garment, the latest new arrival from this US brand, featuring an exclusive insulation system developed in partnership between The North Face® and Primaloft®.
The main objective of the competition, which runs until mid-September, is to increase customer flow inside stores: the deliberately simple competition entry mechanism means that anyone can take part in the initiative by filling in a postcard, available inside The North Face® flagship stores.
To further increase purchases, Pubblimarket2 also created a supplementary bounce back promotion offering a 20% discount voucher on a subsequent purchase to all customers making a purchase within the promotion period.
To develop the creative side, Pubblimarket2 chose to maintain the same concept as the European campaign, combined with a more attractive headline referring directly to the promotion and inviting customers to take part in the initiative for a chance to wear the special jacket before it becomes generally available in the shops.
In addition to developing the creative aspect, Pubblimarket2 also took care of producing all the supporting communication tools: totem displays, postcards, store window signs, stickers and vouchers.