Pubblimarket2 produces REFRION’s corporate video and communication materials for the Chillventa fair
REFRION exhibited at the 2016 Chillventa trade fair and Pubblimarket2 produced all the corporate and product communication material necessary to support Refrion’s presentation at the top global event for this sector.
First and foremost, a corporate video, screened on a 21-square-metre led wall. Lasting some four minutes, it required two days of filming (much of it was shot with drones) and several days’ post-production. The high-impact video was enhanced with numerous infographic and 3D effects. This short film is a journey among Refrion’s Italian and international nerve centres. Special emphasis was placed on the brand values: research, innovation, people and sustainability.
Refrion also charged Pubblimarket2 with the concept and creation of product leaflets plus one leaflet specifically about the climate chamber soon to be inaugurated, the only one of its kind in Europe.
The Refrion stand – whose image and communication were also by Pubblimarket2 – included three freestanding touchscreen digital display units where visitors could view any or all of the information the agency had produced for the occasion: from a technical animation of the bestselling Ecooler to the WEB-Selector calculation system and Refrion Group’s new website.
The communication operation which Pubblimarket2 has developed is geared to supporting REFRION in its effort to gain a leading position in Europe in liquid cooler production. This operation has entailed a total makeover of the company’s coordinated image, from a new website to developing all the sales materials. The Chillventa fair was the first international showcase for this new image.