Pubblimarket2, a strategic marketing communication agency, recently handled the full range of communication to support the CMP brand’s launch of its SS17 collection. Its partnership with the sportswear brand now continues with CMP’s new consumer magazine, Real Passion.
Pubblimarket2 has devised and developed a magazine with a simple approach that makes it the ideal instrument for making direct contact with CMP customers. The products in the new collections (which customers will already find in the stores) are shown as complete outfits to highlight their details, technology and inspirations, together with suggestions about the sports for which they were ideally designed.
A special section is reserved for the Real People project, a collection of true stories told by people with a passion for the outdoors life. The magazine also includes a letter from md Fabio Campagnolo, a Meet the CMP People regular column of interviews with CMP employees, plus general tourist information about the places where the photos in the magazine were taken.
Alice Testi, CMP’s head of marketing, states that, “We immediately liked the idea of a magazine because it’s real and impassioned, just like our consumers. The name clearly expresses these concepts, thereby giving further prominence to our long-time slogan: Real People, Real Products.”
The magazine is published every six months to coincide with the SS/FW collections. The 10,000 copies of the first issue were distributed to all CMP stores and the brand’s main Italian and international dealers. Published in German, English and Italian, Real Passion is also available via the Issue digital platform.
The company promotes Real Passion through the social networks, its website and the company newsletter.