Pubblimarket2 produces Elan Skis’ 2016 winter campaign and its new interactive digital magazines
The 2016 campaign for Elan Skis, one of the world’s top manufacturers of skis and sports equipment, is produced by Pubblimarket2, a specialised strategic marketing communication agency. Always distinguished by its strong international focus and with solid expertise in the sports sector, Pubblimarket2 handled the creativity for the FW2016 multi-product campaign covering Elan Skis’ Amphibio, Race and Big Mountain ranges.
In order to highlight the aptitude for innovation which has always been a hallmark of Elan Skis, Pubblimarket2 devised a shared-format campaign in which both the visuals and headlines put the accent on the strong points, advantages and technology of each particular ski, with dedicated creativity for each specific target.
Pubblimarket2 also developed two different interactive digital magazines: Elan Magazine and Elan Sales Tool. The former, which is also available as a paper-based magazine and is intended for consumers, presents brand news, stories, sport experiences and, of course, details about new products. The latter is specifically for the sales force; it is intended as a valid support for finding brand information quickly and easily, from corporate news to product details including technologies and prices. Both magazines include videos about reviews and tests, making the reader experience even more interesting and engaging.
“Our collaboration with Elan Skis is increasingly close and full of exciting challenges. In addition to bringing out a 2016 product campaign worthy of the technical attributes which distinguish Elan skis, this year we also concentrated on developing the digital magazines. We believe they are a valid aid for the sales force and engage with consumers, using high-quality content to bring the brand closer to people” stated Francesco Sacco, CEO, Pubblimarket2.