Pubblimarket2 produces a new campaign for Caminetti Montegrappa. “Forty years a family”.
Caminetti Montegrappa called on Pubblimarket2, a marketing communication agency, to plan and produce its new advertising campaign for its 40th anniversary. The campaign's objective is to create an emotive, appealing celebration of the values which have for 40 years distinguished Caminetti Montegrappa's products, which the public highly appreciate for their quality and reliability. To this end, the campaign tells the story of two ambassadors, Marta and Andrea. Not two famous faces but two 40-somethings who shared the most important moments in their life with the warmth of a Caminetti Montegrappa stove, so much so that they see it as “one of the family”.
“We’re very proud that Caminetti Montegrappa chose us to partner them. They are a well-established name in the heating world, known for their professional competence, passion and extreme care for details,” states Francesco Sacco, head of Pubblimarket2. “We’re happy to place at the service of this prestigious client our expertise in the world of furnishings, an expertise we have acquired through years of experience to become part of our dna.”
The campaign runs from August to November 2015. It will appear in the traditional media, in cross-genre weekly, fortnightly and monthly publications. A choice of media that is perfectly in line with the characteristics of Caminetti Montegrappa's target.