TRADE 3.0, multi-content and multi-channel services
The bouquet of digital services improves and speeds up communications between the company, its sales force and distributors
Strategic marketing communications agency Pubbilmarket2 launches a new service for companies of all sizes: Trade 3.0, the innovative bouquet of multi-content and multi-channel services, uses digital tools to improve and speed up communications between the company, its sales force and distributors.
The main tools offered by Trade 3.0, designed and developed by Pubblimarket2, are the TradeOn portal, which links up the entire supply chain, and the Etrade application, created specifically for the sales and distribution network.
Pubblimarket2 has always been attentive to its clients' distribution channel, which it views as one of the main critical factors for success, as it can directly influence purchasing decisions. Indeed, it is a well-known fact that 70% of purchasing decisions are made in store, thanks to the advice and recommendations of dedicated staff. For this reason, Pubblimarket2 has designed and developed Trade 3.0 service, dedicated to companies of all sizes: an innovative bouquet of services to facilitate the diffusion of knowledge between the company, sales force and market, using multi-content and multi-channel digital tools.
The new Trade 3.0 service is based on the strategic consulting of Pubblimarket2, and offers clients two interactive tools: TradeOn, a veritable social network to link up company, sales force and distributors, and the Etrade app, a multimedia tool e-reader created especially for the sales force and distributors.
What the TradeOn platform (www.trade-on.it) specifically does is to optimize the processes of communication, engagement and training of the sales force. TradeOn enables the user to interact and converse with the distribution channel on a daily basis, as well and managing and diffusing learning resources, facilitating the circulation of knowledge and training in ways that are both innovative and immediately accessible. Data, documentation and all the information needed by the distribution channel are brought together in a single tool - catalogues, sales pitch, price lists, promotions, news, materials for customers or detailed product sheets - making them easily accessible on computer, smartphone or tablet. TradeOn also guarantees immediate conveyance of specific communications or company updates, using theme-based chat rooms.
Furthermore, Pubblimarket2 has also developed the Etrade application, available on AppStore, which gives access to dedicated tools for sales force consultation, enhanced and supplemented with multimedia contents that can also be used offline and on the road, thus taking advantage of all the different possibilities offered by these new devices.
“We have always had a special regard for trade, as we consider it to be the prime critical factor for success,” explains Francesco Sacco, CEO of Pubblimarket2. “We believe that in the current working scenario, in which rapid, interactive access to information is increasingly essential, the new technologies and 3.0 channels can facilitate and increase the engagement of a company's distribution channel, using direct and continuing interaction, and improving the way content is conveyed, in order to develop business”.