Pubblimarket2, leading wind at the 2015 Genoa Boat Show with Elan Yachts and Impression Yacht
For the occasion of the Genoa Boat Show, scheduled from 30 September to 5 October 2015, Pubblimarket2, strategic marketing communication agency, handled and supported the presence of the Elan Yachts and Impression Yachts brands through the graphic customisation of the show stand and of all the communication tools relating to the presentation of the models of yachts by the Slovene company.
“We’re very proud to have been reappointed as strategic partner for the global communication of one of the main players in the international yachting sector”, declared the President of Pubblimarket2 Francesco Sacco. “This assignment is for us a strong sign of the confidence which Elan, with whom we’ve worked since 2011, has in our work and is further confirmation of the value of our skills developed on the international scene in almost 30 years of experience”.
The Elan Group, which in October 2015 is to celebrate its 70 years in business in the sports sector, is owner of the Elan Yachts brands, one of the leading brands in Europe for producing sailing boats for the fast cruiser and cruising segments, and Impression Yachts, Group brand created in 2014, which meets the needs of customers who prefer high-performance boats yet designed for yacht tourism. Both Elan Yachts and Impression Yachts have all the typical constructional strengths of Elan - the top in innovation, high technology, durability, reliability and comfort - and Pubblimarket2 was able to underline them also in the communication tools, from the catalogues to the communication campaign.