Pubblimarket2 launches The North Face®’s new Spring ’12 footwear collection.
Pubblimarket2, chosen following a tender for bids from European agencies, has been entrusted by The North Face® – a company belonging to the VF Corp. Group – with the international launch of its new Spring 2012 footwear collection of mountaineering, hiking and running shoes, all sharing the technological Cradle system.
Pubblimarket2 has built the ADV campaign and the POP materials and designed the stand for the OutDoor trade fair around the triangle, a structural design element and hallmark of The North Face®, and has given prominence to the shoes, highlighting the Cradle technology that they all share. Pubblimarket2 has used a completely new communicative approach in the creation of the new ADV campaigns, planned in the sector’s leading trade magazines and also in consumer magazines. It has also designed an innovative kit of POP materials, including a modular display that can be customised by combining different graphics, and special footwear towers devised to showcase the models, which give ample space to illustrating the technologies and integrating the displays with a touching institutional video loop. Pubblimarket2 also created the concept and designed the stand for The North Face® at the OutDoor 2011 trade fair in Friedrichshafen, devising an interactive game on touch screen towers to amuse visitors and creating a dynamic space, with plenty of videos and giant posters that ensured extremely clear, effective presentation.