Pubblimarket2 launches The North Face® Summit Series™ 2012.
Pubblimarket2’s cross-media operation is designed to support the European launch of The North Face®’s new collection.
The North Face® has entrusted Pubblimarket2 with the creative side of the cross-media operation for the launch of its Summit Series™ 2012 collection: a new commission, following the campaign to support the launch of the footwear collection, testifying to the close relationship between the American multinational and Pubblimarket2.
Pubblimarket2 has adapted and developed the American concept to the European mood, taking care of the creative side of the ADV campaign and the supporting web and POP materials. In order to represent the high technical content and quality of the collection, Pubblimarket2 used well-known European endorsers and locations in the campaign: Hervé Barmasse, the internationally renowned mountaineer and Alpine guide, was photographed during his ascent of the south face of Mont Blanc, obviously wearing Summit Series™ 2012 apparel and gear.
The campaign has been online since the beginning of April in the main climbing magazines and on the most important websites of the sector, while Pubblimarket2 has supported it with an out-of-home venture, implemented during the second half of April, with large posters near the flagship stores in Copenhagen, Stuttgart, Gothenburg, Edinburgh and Newcastle.
The cross-media venture has also been used to support 150 points of sale selected by The North Face® and specialising in the sale of the Summit Series™ products.