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Pubblimarket2 launches 2FACE THE CHANGE, a white paper for companies challenging to face the change

Coronavirus outbreak has put companies in front of what is perhaps the most complex challenge in recent years: managing critical issues in the short term and, at the same time, developing a new vision for the future. The 2FACETHECHANGE project was created to facilitate the sharing of know-how and experiences, offering companies food for thought and an open source consultancy service.

All is developed through a set of white papers, published weekly, created by Pubblimarket2, which collect experiences, thoughts and strategies of entrepreneurs and marketers. In each issue, spokespeople from different sectors and operating in international markets will be interviewed to identify interpretations and business strategies adapted to different market scenarios.

"Pubblimarket2 believes that strategy and content have always been the elements that can make the difference, and even in this phase they must be the element from which to start again," states CEO Giacomo Miranda. - We want to put ourselves in ‘listening mode’, because we think that only by the sharing we can create new ideas and that every professional can gain a value to bring to their business from the experiences of others, even in different sectors.”

The first issue of 2FACETHECHANGE brings interviews with Sara Masiero, Head of Communication and Marketing of the Pittini Group, Aljaž Urbanc, Global Head of Marketing for ELAN and Neil Morley, CEO of Cat's Eye Communications marketing consultancy. The 3 interviewees were called in about this temporary situation, giving their personal view on production and distribution critical issues, how this crisis will modify the needs and the purchasing process of consumers and the interaction with sales network, on role that distribution and/or commercial brokerage will have, up to the marketing and communication strategies developed to face the current situation and the one that will occur in the market.

Pubblimarket2 addresses the series of white papers to its clients but also to all professionals in the world of marketing and communication interested in the project, who can source contents on the landing page:
An open source through which Pubblimarket2 wants to stimulate, encourage and facilitate the participations of clients and anyone interested in giving a contribution.

Follow 2FaceTheChange project on Pubblimarket2 LinkedIn channel. 



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