Pubblimarket2 once again chosen strategic partner for the communication of CMP, with launch of the new SS16 collection bearing its signature
The partnership has once again been confirmed between Pubblimarket2, agency specialised in strategic marketing communication and with extensive expertise in the sports sector, and CMP, brand of the Fratelli Campagnolo group specialising in the production of outdoor clothing. This renewal is part of a strategic process started some years ago, which has focused on the repositioning of the brand and which culminated in the winning of three awards at the Premio Mediastars 2015 with the project “Real people. Real products. True stories”. The campaign stood out in terms of strategy, communicating through storytelling the values of the brand in a highly creative way. Pubblimarket2 also dealt with creation and production of the tools for the sell-in to back the launch of the new SS16 collection, whose highest point is to be the presentation of the new CMP Sport3 line for trail running and biking. Alongside the catalogues of the new outdoor and footwear collection and the POP materials for the footwear collection, Pubblimarket2 produced the videos of highlights of the outdoor and trail running collections and two new videos of the “Real people. Real products. True stories” campaign. The official debut of the new collection is to take place during the OutDoor Show, the most important European trade show dedicated to the summer outdoor world to be held in Friedrichshafen from 15 to 18 July and for which Pubblimarket2 also handled the fitting out of the stand.
“We’re very proud to have been reconfirmed as strategic partner of CMP, a firm with constant growth on the European and other markets. The work carried out to date is bringing in important results, primarily a significant increase in brand recognition. This is a source of great gratification and confirmation that we’re moving in the right direction. This growth is based on in-depth understanding of market changes thanks to which it was possible to develop the solutions most suitable for responding to the new behaviour patterns of an increasingly sophisticated customer base”, said Francesco Sacco, Chair of Pubblimarket2.