Pubblimarket2 handles the new BPT campaign for the launch of Agata.
Pubblimarket2 took care of the creative side of the campaign, the production of the POP materials and those to support fitters and the sales force
BPT Spa is a Came group company with over sixty years' experience leading the installation electronics field and making its mark in the video-intercom, heat regulation, domotics and security markets. Following the launch of “Perla” in 2011, and of “Opale” last year, it now presents its latest new arrival: “Agata” wall-mounted video intercom with handset. Once again for this launch, BPT turned to strategic marketing communications agency Pubblimarket2, entrusting it with the strategic and creative conception and production of the ADV campaign and of the sales support materials.
Pubblimarket2 produced two versions of the campaign, focusing on different markets: a more sensual and aggressive version for the Italian market, and a cleaner, more corporate one aimed at foreign markets.
For the launch of “Agata”, Pubblimarket2 handled the creativity for the ADV campaign, published from July 2013 in the specialist technical press, and the creation of POP materials and support materials for fitters and the sales force: free-standing and countertop display stands, launch leaflets, product information sheets and presentation videos.