Pubblimarket2 handles “Mutuo Casa” new ad campaign for Banca della Marca
Banca della Marca, a cooperative bank headquartered in Orsago (Treviso), has once again for 2015 chosen Pubblimarket2, specialised in marketing strategy communication, as partner for managing its corporate and product communication. The latest assignment involves creating and developing the launch strategy of Mutuo Casa, the new scheme for those who have decided to purchase or renovate property and which offers mortgages at a favourable fixed rate.
As well as the creative part, with visual and headline of guaranteed impact, Pubblimarket2 has developed all the communication tools and carried out online and offline planning. The campaign is to take place from 13 April to 14 June 2015 in the main dailies and local websites of the Veneto area and the province of Pordenone. The theme was also played out on all POP instruments such as flyers, posters, banners, etc. available in each of the 37 branches of Banca della Marca.
“We’re very proud to have been chosen again as strategic partner for the corporate and product communication by Banca della Marca, a bank always committed to listening and responding to the various needs of the local area and of its customers”, commented Francesco Sacco, President of Pubblimarket2, who went on to say “with Mutuo Casa, the Treviso bank has once again shown it can offer favourable solutions and this was the starting point for developing the creative part which contains at the same time both the question and the immediate answer to the needs of security and stability sought by those about to invest in property”.