Pubblimarket2 group to manage communications for Melby
From October 2018 Pubblimarket2 group is taking over the task of designing and developing the communication strategy and managing the activities of press office, PR, social media management and influencer marketing for Melby, the 0-16 years fashion brand of the Fratelli Campagnolo group.
Specifically, Pubblimarket2 will devise and implement a series of actions aimed at supporting the commercial division, as well as strengthening the link between sales force and retailers. And, with the aim of offering greater support during the sell-in stage, the agency will be responsible for creating ad hoc tools and initiatives, aimed at both trade and consumer.
The Blu Wom division is entrusted with the task of strengthening the reputation and image of the Melby brand in Italian national media, offline and online, with press office, digital PR and influencer marketing actions.
The group will also manage Melby fan pages on Facebook and Instagram, starting with strategy, coordinated with communication objectives, through the editorial plan, to management of communication flow.
Melby is the 0-16-years fashion brand of the Fratelli Campagnolo group, a historic company based in the Vicenza area producing sportswear since 1945. It also has the CMP, Maryplaid and Nucleo brands. Every Melby collection contains a complete range of products for girls and boys, with attention to the smallest details and developed with extreme focus on wearability and comfort. The 0-36 months collections are designed for the very tiniest from their first moments of life and include products specifically for the cradle, as well as little masterpieces of elegance for special occasions. For growing children, in the 3-16 years age group, there are collections designed for every moment of the day: from sportier to more casual looks, to elegant, glamorous outfits inspired by the fashion of the grown-ups.