Pubblimarket2 Group: a 3.1 million euro turnover in 2011
Pubblimarket2 and BluWom close the 2011 aggregated balance sheet and confirm their foreign vocation.
The Pubblimarket2 Group, present in North-East Italy in the marketing and integrated communications sector for over 25 years and composed of Pubblimarket2 and BluWom, specialising in holistic marketing and public relations respectively, achieved a total turnover of over 3.1 million euros, ending the financial year with a slightly higher net profit than the previous one.
Turnover from abroad also grew, accounting for 55% of the total figure, confirming the group’s vocation for the international market. This success is the fruit of Pubblimarket2’s integrated approach to the market, which has allowed it to earn itself a position as a communications agency able to offer strategic cross-media solutions, flanking both Italian clients, promoting their image abroad, and foreign ones, developing international communication projects.
The degree of customer loyalty is very high and leading longstanding clients include The North Face®, the well-known brand and international market leader in the outdoor sector, belonging to the VF Corporation group; the BPT group, a well-established name in the field of video intercoms and temperature control; the Hit Group, the first Slovenian multinational tourism corporation; AKU, one of the leading brands in the trekking and outdoor footwear sector; Domitalia, the company belonging to Distretto della Sedia, specialising in the production of indoor and outdoor furniture; TCX, owned by the Novation group, the Italian leader in motorcycle footwear of all kinds; Look The Concept Factory, a market leader in the field of eyewear, known abroad for the Italian design that has always distinguished it; Schlecker Italia, a chain of convenience stores with 300 points of sale throughout Italy; and many others.
The 25 professionals who make up the group’s team are coordinated by the strategic board, distinguished by its wide-ranging experience in the field of market communications and composed of Francesco Sacco, chairman and founder; the creative team formed by Alberto di Donna and Paolo Lacchini; and Laura Elia, co-founder of BluWom and Press Office Manager.