Elan group chooses Pubblimarket2 to provide strategic consultancy and coordination of global marketing and communication activities.
Strategic marketing communications agency Pubblimarket2 starts 2014 on a high note with a new acquisition: the Elan group, a major sport and leisure equipment producer, has entrusted Pubblimarket2 with the role of strategic consultant and coordinator for global marketing and communication activities for its Elan Yachts division, one of the leading European brands in the production of sailing vessels, which in 2014 celebrates 65 years in the business.
Following the positive and fruitful relationship with Elan Skis, Pubblimarket2 was selected as a strategic and creative partner for global communications for the Elan Yachts brand.
Pubblimarket2 stepped immediately into action, coordinating all the integrated marketing and communication activities, including the conception and creation of the main communication tools, some of which were recently presented at the Dusseldorf Boat Show: from the press campaigns to the sales support materials, as well as the creation of the new communication equipment, press campaigns and POP kits.
Furthermore, as from February 2014, the new European campaign will go on air.
The team at Pubblimarket2 that took care of all the communication tools for Elan Yachts was coordinated by chairman Francesco Sacco, with the support of account manager Daniela Ceccato, creative duo Alberto di Donna and Paolo Lacchini, and a team of staff members, all with specific skill sets and specializations within the sector.