News from our world

25/07/2012

Pubblimarket2 designs The North Face® stand for the Outdoor Show.

The North Face®, the leading outdoor equipment brand owned by VF Corp Group, called on Pubblimarket2 to devise, develop and manage the creative co-ordination of its stand at the Outdoor Show, the top European show for summer outdoor life.

Pubblimarket2 divided The North Face®’s stand of over 500m2 into several theme-based areas covering the various outdoor activities and one where the whole range of products on sale next season will be presented.

In this way, visitors are “guided” along a route which draws them completely into The North Face® world through interactive islands using special creative solutions and content to convey the high technical level and quality of the Spring 2013 collection. More specifically, videos, special graphics, explanatory mock-ups and test areas are used to focus the spotlight on two new technological advances, Optifit and Cradle Guide.

In addition to planning the stand and managing its creative co-ordination, Pubblimarket2 also managed all the relative marketing tools, created the invitations for PR representatives and produced the press kit circulated to PR agencies and to journalists at the show.

Archive

KNOCK ON THE DOOR

Please get in touch.
We are ready to face new challenges and work alongside you with passion.
Your goals will be our next goals.

  Click here, to meet as soon as possible