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Pubblimarket2 designs The North Face® stand for the Outdoor Show.

The North Face®, the leading outdoor equipment brand owned by VF Corp Group, called on Pubblimarket2 to devise, develop and manage the creative co-ordination of its stand at the Outdoor Show, the top European show for summer outdoor life.

Pubblimarket2 divided The North Face®’s stand of over 500m2 into several theme-based areas covering the various outdoor activities and one where the whole range of products on sale next season will be presented.

In this way, visitors are “guided” along a route which draws them completely into The North Face® world through interactive islands using special creative solutions and content to convey the high technical level and quality of the Spring 2013 collection. More specifically, videos, special graphics, explanatory mock-ups and test areas are used to focus the spotlight on two new technological advances, Optifit and Cradle Guide.

In addition to planning the stand and managing its creative co-ordination, Pubblimarket2 also managed all the relative marketing tools, created the invitations for PR representatives and produced the press kit circulated to PR agencies and to journalists at the show.



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