Pubblimarket2 delivers Divina Day – the first International Digital Meeting by La San Marco
La San Marco, the legendary Gradisca d'Isonzo (GO) manufacturer of professional coffee machines, turned to Pubblimarket2 and its team to put together the Divina Day digital event for the world premiere of Divina – the machine created to celebrate the company’s centenary.
This is a very important product launch – in a time when international trade fairs still cannot take place – to position a high-end machine packed with features and boasting a slick, automotive-influenced design by Bonetto Design in Milan. The goal is simply to make this machine the new benchmark for professional electronic extraction.
Pubblimarket2 helmed the event’s concept and direction, heading the creative direction and production tasks (set construction and video footage of speeches by company representatives). The agency also oversaw the production of the new corporate video, which it developed and shot in recent months, and the creative direction of a video product. The agency also shaped the event’s overall image, the support content and its digital hosting environment.
Divina Day was broadcast online in three sessions respectively for Asian customers, Western customers and the Italian press. The public response was excellent, with over 350 users connecting from around the world, many of whom then interacted with questions and comments during the special live sessions that followed.
“Doing business today means knowing how to evolve quickly and adapt to new market needs. Given the impossibility of being able to meet our customers and distributors in person, we decided to exploit the potential of tech and reached out to them in every corner of the world. The feedback was definitely positive, both in terms of quantity and quality. We really are very pleased with it,” announced Roberto Nocera, CEO of La San Marco.