Pubblimarket2 dedicates the fourth 2FACETHECHANGE white paper to one of the sectors that best represents Italian industry and Made in Italy in the world, furniture & design.
We decided to dedicate the fourth 2FACETHECHANGE white paper to furniture & design, one of the sectors that best represents Italian industry and Made in Italy in the world.
The first estimates of Cerved (the Italian commercial information agency) foresee for the “home system” a drop in 2020 revenues versus 2019 between -5.9% (2.5 billion in turnover) and -12.6% (5 billion in turnover) with an estimated recovery in 2021, which assumes a balance of 2021/2019 between -1.7% and -2.9%.
A complex scenario, which leads us to better understand the dynamics of the domestic and export market, the relationship between producers and dealers, evaluating the purchasing behavior of an evolving consumer with a new perception and use of the products. Companies tried to respond quickly, adapting marketing plans and business strategies. We asked the managers of Calligaris, Molteni & C, Pratic, Frag and L&S how they are moving, and which directions they feel they can suggest regarding future developments.
Do we foresee a change in the living spaces? Will digital technologies change the relationship between consumer and stores? Brand experience and ethics: are added value or essential conditions for success?