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Pubblimarket2 creates a co-ordinated image for the new Millo café in Trieste

BMV srl hired Pubblimarket2, a firm with 30 years’ experience in strategic marketing communication, to devise the co-ordinated image for the Millo brand of self-service ice cream parlours. The brief concerned the opening of a new branch in Trieste for which Pubblimarket2 created an image in keeping with the brand’s principle values, which include environmental sustainability, a focus on exclusively zero-kilometre fine ingredients, and respect for the land and the cycle of the seasons.

That’s not all, because Millo is not just a self-service ice cream parlour. With its wide and varied range of ice cream, fresh fruit, café products, desserts and pastries, fruit extracts and natural juices, it is also a place where customers can enjoy breakfast or an afternoon snack. Pubblimarket2 depicted Millo’s fantastic world through highly distinctive graphics with colours and themes inspired by Nature and simple, direct wording to help customers as they create their own snack.

Firstly, we did an in-depth brand positioning analysis and then developed a comprehensive, detailed project that met our client’s request to create an eye-catching, recognisable image for the new Millo brand. It was a source of great satisfaction for us to work with BMV, which has for more than 15 years launched successful businesses and has over 400 retail outlets all over Italy under the Crema e Cioccolato, Square and Millo brand names”, stated Francesco Sacco, chair of Pubblimarket2.



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