Pubblimarket2 commissioned to manage the image of Look the Concept Factory points of sale.
The close partnership established in 2009 continues
Pubblimarket2 has handled the creative side of the project to develop the image of Look the Concept Factory points of sale. The Belluno company, situated in the heart of the eyewear industrial district has been designing and manufacturing its products in its Italian factories since 1978.
The commission, which testifies to the close partnership, commenced in 2009, between the Belluno firm and Pubblimarket2, consisted of the development of the image that was conveyed, first and foremost, through strategies aimed at the point of sale, in order that customers may recognize Look as a distinctive brand.
Look@me, one of the company’s five brands specifically aimed at a very young target, is presented with a fresh image for the summer season that mixes vintage memories with fluorescent colours, perfectly in keeping with the latest trends in the world of teenagers and under-25s.
For Look the Concept Factory this type of advertising, which has accompanied the new collection launched in June in the 400 points of sale in Italy and abroad, is extremely important to convey the image of a brand whose strength is its Italian design and production. Indeed, the main aim is to reach the target group to strengthen and give greater visibility to the brand image by supporting the company’s underlying identity.