Pubblimarket2 by the side of AKU for the launch of Minima
Minima is the first shoe entirely made with low environmental impact leather, thanks to an innovative tanning process. CO2 emissions in production are compensated through reforestation, materials are recycled and components are tracked.
In addition to the launch campaign, Pubblimarket2 created the logotype, a kit consisting of leather and recycled paper booklets, a packaging made with recycled materials and POP materials.
The Minima project was awarded a Gold Award at ISPO 2020, a recognition reserved for the most innovative products.
