Pubblimarket2 behind communication for Elan Yachts and Impression Yachts brands at the International Boat Show in Düsseldorf
Pubblimarket2, as testimony to its strong international calling, was assigned by Elan, Slovene group and one of the main world producers of sport and leisure equipment, to develop and handle global communication in 2015. For the occasion of Boot Düsseldorf 2015, the boat show scheduled from 17 to 25 January, Pubblimarket2 handled and supported attendance by the Elan Yachts and Impression Yachts brands by designing and creating the show stand and all the communication tools relating to the presentation of the new models of yachts by the Slovene company and the 2015 communication campaign.
“Working on coordination of the presentation of the two separate brands belonging to the same group at the boat show in Düsseldorf, the year’s first event for the industry and one of the most accredited international showcases, definitely required considerable capacity for accurately targeting the different consumer classes and at the same time placing emphasis on the builder’s extensive know-how”, declared the Chairman of Pubblimarket2 Francesco Sacco. “This assignment was for us a strong signal of the confidence which Elan, with whom we’ve worked since 2013, has in our work and is further confirmation of the value of our skills developed in over 25 years’ experience”.
Elan Yachts, which in 2014 celebrated its 65 years in business in the yachting sector, is one of the leading brands in Europe producing sailing yachts for the fast cruiser and cruising segments, while Impression Yachts, the new brand of the Group created in 2014, meets the needs of customers who prefer high-performance boats even for yacht tourism. Both Elan Yachts and Impression Yachts have all the typical constructional strengths of Elan - the top in innovation, high technology, durability, reliability and comfort - and Pubblimarket2 was able to underline them also in the communication tools and in the campaign which is to start up in February 2015.