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Pubblimarket2 at Pitti Immagine with Fjällräven

Pubblimarket2, strategic marketing communications agency, coordinated attendance by Fjällräven, leader company in Scandinavia in the production and supply of outdoor clothing and equipment, at Pitti Immagine Uomo, a key event on the men’s fashion scene held in Florence from 13 to 16 January.

Pubblimarket2, assigned last November to handle the brand’s product and corporate communication, devised and produced the communication materials used by Fjällräven at Pitti, according to the strategic objectives shared with the management of the Scandinavian brand and primarily introduction and positioning on the Italian market.

Pubblimarket2, in line with “Walkabout Pitti”, the guiding theme of the 2015 show which aimed to emphasise the highly topical dimension of trekking and the related lifestyle expression, devised the concept and coordinated design and outfitting of the stand inside the Cavaniglia pavilion and also produced the other communication materials including the trade invitation and the brochure presenting the brand and some of its most significant products.
Pubblimarket2 also coordinated the presence of Fjällräven on the digital platform of Pitti Immagine Uomo reserved for buyers, where the virtual stand is re-created online with all its content.



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