Pubblimarket2 at La Rinascente in Milan with Fjällräven
Fjällräven, a leading Scandinavian company specialised in the manufacture and supply of outdoor equipment and clothing, tasked Pubblimarket2 with the development of a powerful creative concept for the La Rinascente store window display in Piazza Duomo, Milan.
The project for the store window overlooking the heart of Milan was on display for the last two weeks of August and was dedicated to the Travel and Back to School world. Starting with the Fjällräven "Nature is Waiting" mantra, which pursues the mission of stimulating people to spend time in contact with nature even in everyday life, Pubblimarket2 interpreted the claim with an ad hoc creative concept, coordinating the design and preparation of the window display with a setting that entices the passers-by to explore new scenarios by catapulting them into a forest.
The Fjällräven brand is represented by their distinctive Kånken backpacks and a mannequin dressed in the iconic Greenland Jacket, reviewed by the Re-Wool collection that uses ethically responsible and high quality recycled wool, for which Pubblimarket2 has also designed a brochure.