Pubblimarket2 is celebrating 30 years in business this year in the strategic marketing communications sector, and it has kicked off the year with a new acquisition. Refrion group is a young Italian company established in 2002, and thanks to its strategically placed factories in the North East of Italy and in Austria, it has already gained itself a position as a successful European player producing ventilated equipment. The company has appointed Pubblimarket2 to manage and coordinate its communication plan and related activities.
The collaboration began in January 2016, with Pubblimarket2 producing communication materials to support Refrion in its participation at the AHR EXPO in Orlando. During this prestigious showcase for the entire HVACR industry, it presented all product ranges dedicated to the North American market, which is increasingly interested in products combining great performance with low consumption. In particular, Pubblimarket2 developed the communication materials for the presentation of the Ecooler, an innovative liquid cooling solution launched by the group, as well as editing and producing the Refrion group corporate video.
In addition to handling and coordinating the presence of the Refrion group at the main sector-related fairs, the Pubblimarket2 agency will also be working on the concept for a new advertising campaign for corporate and product communications on an international scale.
The agency's work plan for the group also involves a range of other operations, including: creation of sales presentation materials; the creation of a new website offering a smoother browsing experience; the development of a series of multimedia video contributions at both corporate and product levels, and the management of an ongoing newsletter aimed at various different targets.
Francesco Sacco, Chairman of Pubblimarket2: “This year is an important one for us, and we are delighted to start it off with a new collaboration that will open horizons for us in the new and highly specialized sector of ventilated equipment. Setting out as ever with a strategic approach focused on the client's distinctive features, we are very excited at the prospect of working for a group that has expanded its presence internationally in just a few years, and that strives constantly to seek out innovative solutions for its market of reference.”