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18/02/2021

Pubblimarket2 and The North Face® join forces once more for the first global edition of The Explorer Magazine

Pubblimarket2, continues its historic partnership with The North Face and creates the sixteenth edition of The Explorer Magazine, the publication dedicated to actors of the technical outdoor apparel colossus' distribution chain.

Created in 2016 and since developed by Pubblimarket2, with this edition The Explorer Magazine crosses EMEA borders for the first time, inaugurating its worldwide distribution with new languages.
It is innovative also in terms of the usability of contents, with a fully interactive scrollable structure, for a more fluid and absolutely dynamic user experience. A flexible tool that educates the sales and trade force in an unprecedented, modern and engaging way through videos, texts and images, with in-depth features, interviews and links.

The magazine showcases VECTIV™, the revolutionary sole structure designed to perfectly adapt to specific requirements for running and hiking on technical and mountainous terrain. Thanks to its one-of-a-kind construction, VECTIV™ provides exceptional performance levels in terms of stability, grip and shock absorption, without compromising on energy return.
The magazine contains in-depth information features on the properties of VECTIV™ technology, the Research&Development phase which took place in the laboratory, the presentation of all 8 VECTIV™ footwear models, and on results achieved by The North Face athletes using this technology, including interviews with them.

“This year we celebrate 18 years of partnership with The North Face and we are extremely proud to have come as far as the sixteenth edition of The Explorer Magazine – declares Cristiana Feruglio, account executive and Client Manager -. The project, entirely conceived and created by Pubblimarket2 for The North Face, represents the perfect synthesis of the know-how developed by us in over thirty years in business, the high quality of the services we provide and our international vocation. This is also why we are especially proud of the magazine's launch at an international level".

The sixteenth edition of The Explorer Magazine was presented at the end of January, on occasion of the launch of VECTIV™ at specialised running stores. As of February 18th, it will also be online, at The North Face flagship stores and will soon be available at all dealers. Pubblimarket2 is also conducting a direct mailing operation in order to communicate the project launch and illustrate different ways in which the magazine can be read.

   Find out more about the projects for The North Face

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