Pubblimarket2 and Domitalia at the Salone Internazionale del Mobile 2013
Pubblimarket2 coordinates the communication activities.
Pubblimarket2, a strategic marketing communications agency and Domitalia, an Italian company specialized in the production of chairs, tables and furnishing accessories, are back together for the sixth consecutive year at the Salone Internazionale del Mobile in Milan, the most important Italian trade show dedicated to the furniture world.
Pubblimarket2, as proof of the close collaboration with the Friulian company, which started back in 2007 has also coordinated Domitalia's communication activities for this edition of the show. From support to creativity of the stand and coordination of the presentation tools for the new articles of the collection, Pubblimarket2 will be working directly alongside Milan-based designers, Radice & Orlandini, who as of this year will be responsible for the artistic direction of the company.
The main objective in fitting out the Domitalia stand for this edition of the Show has been to be able to convey the further step taken by the company towards the design world and to confirm the positioning of a business whose mission is ‘made in Italy’. The graphics have deliberately been kept light, playing on the names of the main products that are written tone-on-tone on the walls to draw the audience’s full attention to them and not override the architectural play of the structure, its clean lines and its open spaces.
In addition to the creative image of the stand, Pubblimarket2 has been tasked with the design and implementation of communication tools to support the product and the company: the Punto Rosso magazine - now at its twelfth edition - presents new ideas of the collection, market trends and the most relevant institutional news in a modern and vibrant way, the folder dedicated to the flagship product at this edition of the Show; the product data sheets, to be left as a give-away to visitors.