Pubblimarket2 is behind the creativity of the campaign for the launch of the new product from BPT.
BPT is a European leader in the temperature control market and one of the biggest Italian players in the video-intercom and home automation sector, and was recently acquired by the Came Group. Demonstrating the relationship of close collaboration built up in over ten years, it has once again entrusted to Pubblimarket2 the planning and production of its ADV campaign and of the sales support materials for the launch of “Opale”, the latest-generation hands-free video-intercom.
The creativity of the campaign follows the same path already taken by Pubblimarket2 for the launch of Perla, the first line of new-generation video-intercoms from BPT, conveying the elegance of its design and the highly innovative characteristics of the new products from BPT. The chosen subject, unifying all appliances, is a woman wearing fine jewellery, reflecting the precious nature of Opale. The headline for the campaign, “Fate i preziosi” [a play on words: the expression means "play hard to get", but “prezioso” also means “precious” and "jewel"], echoed in the body copy “Tutte le case si meritano Opale” [all homes deserve Opale], emphasises the innovation and design content brought to any environment by this new product.
Pubblimarket2 handled the creativity of the ADV campaign, online from September 2012 in specialist technical publications, as well as the production of the POP materials and the support materials for installers and salespeople, including floor and table-top display stands, launch leaflets, technical product information sheets and a presentation video.