News from our world

01/10/2012

New format for The North Face®’s new stores

Pubblimarket2 has devised the creative concept for the openings of The North Face® stores

The North Face® commissioned Pubblimarket2 to devise and develop the creative concept to accompany the inauguration of its new store in Lyons, thus confirming its confidence in and close partnership with the agency on an international level.

The new concept, which will accompany this event, becoming the official format of all future European inaugurations, depicts the strong contrast between The North Face®’s past and present.

On the one hand we see the illustration of the first expedition sponsored by The North Face® in 1966, flanked by the history of the opening of the first single-brand store, on the other we are presented with the company’s recent mission, with the description of the inauguration of the new shop.

The slogan connecting the two subjects, “De Berkeley à Lyon plus de 45 ans d’exploration”, is a message expressing the enduring presence of The North Face® as a benchmark for all sports lovers and outdoor enthusiasts in general.

In addition to having devised the new concept, Pubblimarket2, also designed the accompanying materials in the form of free printed press and online resources (with banners on The North Face®’s corporate website and the website of the shopping centre in which the Lyons store will be located), out-of-home support (in the form of posters near the store and the underground stations), POP materials and customisation of several areas in the shopping centre.

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