The now three-year collaboration between Pubblimarket2 and Adria Mobil marks a new stage with the launch of Astella, a product with an unique design and features that aims to offer the exclusive experience of luxury in the world of caravanning. Clean lines, functionality and innovation that enhance the Adria philosophy, Astella makes concrete the project of a real home on wheels for a 5-star holiday.
Multiple tools have been studied ranging from the teaser and reveal print campaign to the teaser and reveal video, to the product brochure. In all of them, the purity of the forms and the ability to anticipate the future have been underlined; a dream that becomes true still keeping a connection to nature. As in the evocative key image in which it pauses in a forest clearing, along the banks of a river: the luxury of being silent and enjoying time.