Pubblimarket2, the agency specialised in strategic marketing communication, launches into a new partnership with Mr. Malt®, a P.a.b. s.r.l brand and, since 1991, a benchmark for all home-brewers.
Pubblimarket2 was charged with creating the artwork for the new packaging launched in September for Mr Malt's range of home-brewing MINI KITS. The artwork was utilised for the three different kits for Pilsner, Weizen and Amber beers. The box's black background highlights the coloured silhouettes symbolising the different beers. The dark tone lends a particular elegance and immediately invokes a perception of high quality.
The same concept was used for the new image of the packaging (sophisticated, glossy tins) for the SMART malt extracts range.
The new image seeks to convey a young, international attitude in keeping with the brand mission. Lastly, Pubblimarket2 also managed the production of the home-brewing guide included with each Mr. Malt® kit.
As one of its upcoming projects, Pubblimarket2 will create a range of sales-aid corporate literature.