News from our world


IT'S MORE. The CMP campaign for great outdoor moments carries on this fall winter.

Seasons change, the code word remains the same for CMP.

For fall winter 2020, the ‘
IT'S MORE’ concept has been declined into three different subjects addressed to winter trekking, the capsule line for skiing and the free ski segment.

The campaign includes adverts in trade publications and pop material within single-brand and multi-brand stores, as well as shop windows that alternate the three segments based on retail moments.

The protagonist on the social channels is the consumer, invited to speak, to fill in the white space and to reveal what It's more for him in moments dedicated to nature and sports.

   Find out more about the projects for CMP



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